Business & Professional Capability
Product Manager
Turn Customer Problems, Strategic Choices and Delivery into Valuable Products
Strong Product Management is disciplined choice-making about which problems matter, where value lies and what not to build — not backlog administration.
Next steps
Let's discuss this programme
Bring this to your team, or join a public cohort. Ashish personally reviews every enquiry.
Key outcomes
- Distinguish product management from project and delivery management
- Frame customer problems
- Develop product outcomes
- Undertake discovery
- Prioritise competing opportunities
- Create and test hypotheses
How the day works and what's included
Methodology
- Case studies
- Simulations
- Role play
- Peer review
- Live-problem application
- Structured reflection
- Action planning
Practice laboratories
- Product problem canvas
- Prioritisation simulation
- Discovery experiment
- Stakeholder trade-off scenario
- Roadmap challenge
- Product metrics design
Reinforcement & transfer
- Pre-programme diagnostic or challenge framing
- Real-work application throughout the programme
- Participant action plan
- 24-hour first action
- 7-day tool or conversation applied
- 30-day review
- Accountability partner process
- Toolkit and templates retained for workplace use
- Complete a product problem canvas for a real opportunity
- Run one discovery experiment or hypothesis test
- Design product metrics that measure outcomes not output
- Commit to one stakeholder trade-off conversation within 7 days
Agenda at a glance
Day 1 — Module 1: The Product Manager's Real Job
Value, outcomes and choices.
Module 2: Customer Problems
Problem discovery and evidence.
Module 3: Product Strategy
Direction, positioning and deliberate choices.
Module 4: Prioritisation
Value versus noise.
Module 5: Discovery & Experimentation
Hypotheses, tests and learning.
Day 2 — Module 6: Roadmaps Without False Certainty
Communicate direction without pretending certainty.
Module 7: Stakeholder Leadership
Influence, trade-offs and decision clarity.
Module 8: Engineering, Design & Delivery
Cross-functional product leadership.
Who it's for
Product Managers, Product Owners moving toward Product Management, aspiring Product Managers, Digital Managers, Business Analysts moving into Product, Technology Leaders and cross-functional product leads.
- Product Managers
- Product Owners
- Aspiring Product Managers
- Digital Managers
- Business Analysts
- Technology Leaders
- Cross-functional product leads
Seniority: Mid managers, Senior leaders, Mixed
Facilitator
Ashish Goyal
Ashish Goyal is an ICF-accredited executive coach, leadership trainer and transformation practitioner with more than 25 years of experience across banking, technology, government and global delivery. He combines commercial acumen, systems thinking, neuroscience-informed learning and human-centred leadership to help leaders and teams build practical, durable workplace capability.
Next steps
Let's discuss this programme
Bring this to your team, or join a public cohort. Ashish personally reviews every enquiry.