Leadership & People Management
Behaviour by Design™
Ethical Behavioural Insight for Leaders Shaping Decisions, Adoption and Performance
Diagnose stubborn workplace behaviour, shape conditions ethically and leave with a measurable 30-day behaviour-change blueprint.
Next steps
Let's discuss this programme
Bring this to your team, or join a public cohort. Ashish personally reviews every enquiry.
Key outcomes
- How to describe a target behaviour precisely before explaining, judging or attempting to change it.
- How capability, opportunity, motivation, identity, emotion, habits, social norms, incentives, workflow and power shape action together.
- Why familiar responses become more likely under time pressure, attention load, uncertainty and emotional intensity.
- How to map a work journey and distinguish protective, accidental and transferred friction.
- The Value Coaching PULSE™ Behaviour Design Loop: Pinpoint, Understand, Locate leverage, Shape safely, and Experiment.
- How to select the smallest mechanism-fit leverage point instead of defaulting to another communication, policy or training intervention.
How the day works and what's included
Methodology
- Executive case discussion
- Concise evidence-informed input
- Live demonstrations and whiteboard models
- Individual reflection and diagnostic canvases
- Pair coaching and triad practice
- Perspective rotation and role cards
- Friction safari and work-journey mapping
- Scenario experiments and decision-condition analysis
- Recipient testing and red-team critique
- SAFE™ ethics hearing
- Workplace simulation and executive sponsor panel
- Action planning and peer accountability
Practice laboratories
- Behaviour Statement and Measurement Ladder
- Three-Measure Scorecard
- PULSE™ Behaviour Design Canvas
- Human System U Scan
- Decision Conditions Map
- Work Journey and Friction Safari
- Leverage Fit Card
- SAFE™ Choice Test and hearing
- Behaviour Experiment Card
- Recipient Test and red-team prompts
- Meridian Assurance executive case
- Human–AI Choice Audit
- Behaviour Design Readiness Pulse
- Knowledge and judgment assessment
- 24-hour / 7-day / 30-day transfer plan
- Manager, team and accountability-partner guides
Tools & assessments
- A diagnostic or assessment is bundled into the programme
- Behaviour Design Readiness Pulse
- Target Quality Rubric
- PULSE™ evidence–assumption–unknown scan
- SAFE™ red/amber/green scorecard
- Experiment Readiness Check
- 12-question knowledge and judgment assessment
- Scenario assessment and application rubric
Reinforcement & transfer
- 24-hour evidence conversation and observation
- 7-day PULSE™ diagnosis and SAFE™ review challenge
- 30-day implementation and evidence-review plan
- Accountability-partner check-ins after 48 hours, 7 days and 30 days
- Manager Discussion Guide
- Team Conversation Guide
- Behaviour Experiment Card retained for workplace use
- Scheduled proceed, adapt, stop, extend or scale decision
- Replace one behaviour label with a camera-observable Behaviour Statement within 24 hours.
- Ask at least three diagnostic questions before recommending communication, training, incentive or consequence.
- Map one work journey and identify one friction point, social risk, competing metric or missing feedback loop.
- Generate three mechanism-linked intervention options and reject at least one after the SAFE™ test.
- Run a small, bounded experiment with behaviour, business/customer and human-safeguard measures.
- Seek recipient or frontline voice before final intervention selection.
- Audit one AI-shaped prompt, ranking, default or recommendation for omitted options and meaningful override.
- Review evidence after 7 and 30 days and decide whether to stop, adapt, extend or scale.
Agenda at a glance
09:00–09:15 | Arrival Choice Audit
Notice defaults, friction and social signals in the live learning environment; establish working agreements and a private real-work challenge.
09:15–09:35 | 1. Behaviour Is Data
Separate observation, outcome, story and unknowns. Debate accountability and systems thinking, then create an observation-first statement.
09:35–10:15 | 2. Pinpoint and Measure
Build a behaviour statement, baseline and three-measure scorecard linked to business/customer and human outcomes.
10:15–10:30 | Break
Observation mission: notice one friction point and one social signal without diagnosing a person.
10:30–11:15 | 3. Understand the Human System
Use perspective rotation, role cards and coaching questions to map evidence, assumptions, unknowns, power and burden transfer.
11:15–12:00 | 4. Bias, Habit, Emotion and Pressure
Experience context-shaped judgment, examine cue–routine–result loops and decide where deliberate friction or a second source is justified.
12:00–12:30 | 5. PULSE™ Diagnosis
Complete a solution-free diagnosis, prioritise evidence gaps and identify one influential, changeable driver.
12:30–13:15 | Lunch
Optional work-environment observation and informal integration.
Who it's for
Executives and people leaders; HR, organisational development and learning professionals; transformation and change leaders; product, service and customer leaders; policy, risk, compliance and governance professionals; and internal consultants responsible for improving adoption, decisions or performance.
- Executives and senior leaders
- People managers and leaders of leaders
- HR, organisational development and learning professionals
- Transformation, change and programme leaders
- Product, service and customer-experience leaders
- Policy, risk, compliance and governance professionals
- Internal consultants and cross-functional improvement leaders
Seniority: Mid managers, Senior leaders, Executive, Whole team, Mixed
Prerequisites: No formal prerequisite. Participants should bring one non-sensitive workplace behaviour challenge, the current observable action and any existing evidence or baseline. Identifying details should be removed or fictionalised where appropriate.
Facilitator
Ashish Goyal
Ashish Goyal is an ICF-accredited executive coach, leadership trainer and transformation practitioner with more than 25 years of experience across banking, technology, government and global delivery. He combines commercial acumen, systems thinking, neuroscience-informed learning and human-centred leadership to help leaders diagnose workplace behaviour, design responsible interventions and translate insight into durable action.
Next steps
Let's discuss this programme
Bring this to your team, or join a public cohort. Ashish personally reviews every enquiry.